Burrp!
Burrp! - a pioneer in India's app-based food-delivery, was relaunching with revamped app and wanted to understand visual direction for food images.
Service
Brand strategy
Concept development
Copywriting
Guidelines
Art Direction
Production
Client
Burrp!
Team
Geetanjali Purty
Sanket Shah
Rashi Chandna
Aatif Shaikh
Year
2016
Challenge
Burrp!, while it was a pioneer of mobile food delivery ecosystem, was increasingly getting alienated by the emerging segment, the millennials. The app and its imagery lacked the flair needed to get the target segment's attention.
Process
We identified a whimsical, surrealist and lifestyle identity and coached the client to embrace the new direction.
Once on-board we produced the biggest photoshoot for the brand yet.
Outcome
Over 50+ food and food compilation images that were featured in the app and used by partner restaurants.
15+ images that can be used for special offers and festivals.
100% on-time and on-budget production.
A selection from the shoot
Custom Icon Design to compliment the whimsical food visuals
