ART-DIRECTING & COLLABORATING
FOR A FOOD CONCEPT SHOOT
The brief was to create a bank of images for a food app called Burrp - which was relaunching in the market with a fresh-face.
With this intense & personally-rewarding project, I tried to provoke alternate ways of looking at everyday food items - while preserving the appetising & attractive qualities of the dish.
By creating a moodboard & style-guide, I sketched-out the concepts - and collaborated with a food-stylist & photographer to work with actual food during shoot-days.
Everyone was happy with the result - and with the leftover food - Teehee.