Burrp! - a pioneer in India's app-based food-delivery, was relaunching with revamped app and wanted to understand visual direction for food images.
Burrp!, while it was a pioneer of mobile food delivery ecosystem, was increasingly getting alienated by the emerging segment, the millennials. The app and its imagery lacked the flair needed to get the target segment's attention.
We identified a whimsical, surrealist and lifestyle identity and coached the client to embrace the new direction.
Once on-board we produced the biggest photoshoot for the brand yet.
Over 50+ food and food compilation images that were featured in the app and used by partner restaurants.
15+ images that can be used for special offers and festivals.
100% on-time and on-budget production.