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Hi! I'm Shruti Thakkar

I am a Design lead with experience in Industrial design, Art direction and Illustration.

I am seeking to establish myself in future forward, purposeful and sustainable design.
I combine structured project management, relentless research focus, refined craft and stakeholder facilitation to design and deliver on innovative, customer-centered solutions.
My main hard skills are:
Visual Design
Insight creation
Qualitative Research
Strategic and analytical
Team management
Figjam + Miro
My main soft skills are:
Team building
Holistic approach
Detail oriented
Systems thinking

What I love

I like to look at things from an outside perspective and have a problem solving mind. With a natural ability to collaborate and bring people together, my designs are the result of deep empathy, co-creation, and a commitment to delivering impactful solutions. I'm also an illustrator, painter, a good cook, a karaoke singer and a plant mom.

Service Design

Research, Insight Creation, System Design, 

Touchpoint Strategy, 'Phygital' UX, Prototyping, Testing

Brand Design

Brand Strategy, Identity & Branding,
Print, Digital & Web, Art Direction, Illustration


2019- 2022
Art Director,
2015 - 2017
Interface business solutions(agency)
2010- 2014
Industrial Design,
Symbiosis Institute of Design
Design Lead,
Hyper Island
2017 - 2018
Art Director,
The Glitch
2014 - 2015
Product designer
Not Like That

Selected Clients

- Four Seasons

- Volvo

- Netflix india

- Redbull India

- Pepsi

- Airtel

- Old Spice

- Whisper

- Miljonbemanning

- Asian Paints

- Hindustan Unilever Limited

- Cornetto India

- Abbott

- Burrp

- BookMyShow


Kyoorius D&AD Inbook Winner 2017

Direct Response


Kyoorius D&AD Inbook Winner 2017

Use of Outdoor


Creative Abby Awards – Bronze 2017

Best use of Digital Media

DMA ASIA ECHO – Gold 2017

Best use of experiential


Indian Digital Media Awards – Bronze 2016

Best Integrated Media Campaign


Indian Digital Media Awards – Bronze 2016

Best Integrated Media Campaign


DMA ASIA ECHO – Bronze 2016



DMA ASIA ECHO – Bronze 2016

Best use of multichannel

EMVIES – Bronze 2016

Best media innovation – digital


Campaign India Digital Crest – Silver 2016



Campaign India Digital Crest – Bronze 2016

Digital Strategy


DMA CreatEect 2016- Not for profit

DMA CreatEect 2016- Multi-channel Strategy

Digital Crest Awards 2016

Online Marketing

IDMA 2016

Best Banner

IDMA 2016

Campaign with best ROI

ABBYS 2016

Best use of digital display advertising

ABBYS 2016

Best use of digital as a medium

ABBYS 2016

Direct response - Digital

DMA CreatEect 2016

Business and consumer services

DMA CreatEect 2016

Direct response

DMA CreatEect 2016

Innovation in digital display

DMA CreatEect 2016

Interactive - Display advertising

DMA CreatEect 2016

Interactive - Social media

Kyoorius Creative Awards 2016

Use of online display



Best media innovation - Digital

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