Discovering & building
digital colour solutions
For over 40 years, NCS Colour has revolutionised how to communicate colour. The NCS – Natural Colour System© is always at its core.
Service
Qualitative Research
Insight Synthesis
Ideation and Conceptualization
UX Design
Prototyping
User Testing
Client
NCS Colour
Team
Marcus Mansjö
Caisa Sixtensdotter
Måns Matthias
Year
2023
Challenge
Their brief was for me to understand the colour exploration, creation, selection and validation processes used by the creative industry beyond architects, and prototype a solution
Outcome
n=20 interviews:
1200 hours of qualitative insights.
6 insight themes and
opportunity areas
17 screens designed
as part of 8 user-stories
Raw interview notes
Process overview
Synthesized insight clusters
NCS
Colour Palettes
A web-tool for digital designers discover, manage, test, prototype and learn about colours.
![]](https://static.wixstatic.com/media/2384ac_4e9cb9b6a21f40d08fb4da7c1503e433~mv2.png/v1/fill/w_980,h_1307,al_c,q_90,usm_0.66_1.00_0.01,enc_avif,quality_auto/2384ac_4e9cb9b6a21f40d08fb4da7c1503e433~mv2.png)
Final insight themes, opportunity areas and digital product not shown due to confidentiality reasons