Discovering & building
digital colour solutions
For over 40 years, NCS Colour has revolutionised how to communicate colour. The NCS – Natural Colour System© is always at its core.
Ideation and Conceptualization
Their brief was for me to understand the colour exploration, creation, selection and validation processes used by the creative industry beyond architects, and prototype a solution with the
1200 hours of qualitative insights.
6 insight themes and
17 screens designed
as part of 8 user-stories
Raw interview notes
Synthesized insight clusters
A web-tool for digital designers discover, manage, test, prototype and learn about colours.
Final insight themes, opportunity areas and digital product not shown due to confidentiality reasons