Telephone Installation Design
Not Like That, 2016
You don’t make things. In fact what you make is what actually makes you. Just like Graham Bell didn’t invent the telephone, and the telephone in fact, invented him and brought him to light in front of the rest of the world. We picked three innovators and their innovations that brought them in front of the world and turned those into installations for a personal branding campaign of the in-house agency of the company terribly tiny tales called ‘Not Like That’. We made three installations one of which was later published at the centre spread in the Kyoorius magazine (March 2016 issue).
My role in this project along with Shashank Nimkar was to ideate, conceptualize, sketch and physically make these models for the shoot.
Credit: The entire team of Not Like That, specially Anuj Gosalia and Chintan Ruparel.