PIXEL ART GIFs FOR
STANDARD CHARTERED MUMBAI MARATHON
Training for a mumbai marathon is a daunting task. Even simple recommendations and practice tips can feel intimidating. So, in the build-up of the Standard Chartered Mumbai marathon, i was briefed to make a recurring style for giving runners some helpful tips.
My solution was to go with a minimalist pixel-art style, with looping motion to make them friendly-GIfs. These approachable and helpful messages helped many a runners tone-up for the main marathon.