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EMoMee

EMoMee, an emerging children's brand empowers parents, guardians and educators raise emotionally intelligent future adults. They aid in socio-emotional development through play & stories.

Service
 

Brand book

Concept development

Guidelines & templates

Visual identity

Mascot design

Toy design

Storybook illustrations

Art Direction

Client

EMoMee

Year

2023

Role

Branding & Identity

Character design 
Illustration
Animation

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Outcome

5x children's storybooks designed in <4 months

26-set wooden children's toys and 3x plushies designed, produced and manufactured

Social media launch leading to organic growth of 1100+ followers in <3 months

93% favourability with parents 

''My daughter was very engaged. You can clearly see she starts to build a bond with what she saw''

Brand design challenge

- Striking a balance so that brand elements captures both the children's and their parents' attention.
- Conveying the educational and emotional development aspects to parents and educators.
- Effectively communicating the brand's core values and mission via logo and colors.

 

Character design challenge

- Characters that show a range of emotions, and can still be empathized with and lovable
- At least one character being gender fluid

We developed a recognizable and playful brand that engages, educates, and positively impacts the emotional development of children. This brand fosters empathy while establishing a long-lasting connection with both children and their caregivers, contributing to a brighter and more empathetic future for the next generation.

Approach and key activities
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Branded cap design
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Creation of the EMoMee logo
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EMoMee Instagram
EMoMee LinkedIn
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