EMoMee, an emerging children's brand empowers parents, guardians and educators raise emotionally intelligent future adults. They aid in socio-emotional development through play & stories.
Guidelines & templates
Branding & Identity
5x children's storybooks designed in <4 months
26-set wooden children's toys and 3x plushies designed, produced and manufactured
Social media launch leading to organic growth of 1100+ followers in <3 months
93% favourability with parents
''My daughter was very engaged. You can clearly see she starts to build a bond with what she saw''
Brand design challenge
- Striking a balance so that brand elements captures both the children's and their parents' attention.
- Conveying the educational and emotional development aspects to parents and educators.
- Effectively communicating the brand's core values and mission via logo and colors.
Character design challenge
- Characters that show a range of emotions, and can still be empathized with and lovable
- At least one character being gender fluid
We developed a recognizable and playful brand that engages, educates, and positively impacts the emotional development of children. This brand fosters empathy while establishing a long-lasting connection with both children and their caregivers, contributing to a brighter and more empathetic future for the next generation.